About
Crafted for touch, not tech.
Mistral distills the world of wine into collectible decks—made for your hands, not your screen.
Each deck blends sharp design with real regional knowledge to make wine feel easy, tactile, and fun.
Where design meets the vine.
Mistral started with a simple idea: what if learning wine felt as good as tasting it?
Created by Wine with Seth, each deck comes from years in vineyards, old-world maps, tasting rooms, and design studios.
No screens. No subscriptions. Just beautifully made cards—built to be touched, shared, and kept.
A tactile system for understanding wine.
Each 55-card deck covers grapes, regions, terroir, winemaking, and structure.
Start with Deck ONE: Global. Add regional and specialty decks as they drop.
Together, they build a modern, modular map of the wine world.
Open the tin. Explore clear, modern cards. Taste, explore, and quiz — solo, with friends, or with a team. Collect new decks to go deeper by region, grape, and craft.
Built for today’s wine world.
Wine is fighting for attention again—people want simple, hands-on ways to learn.
Mistral helps wine drinkers and teams host smarter tastings, train faster, and spark curiosity at the shelf and the table.
Founder note
Mistral came out of a very specific problem: my nightly routine turned into lying in bed explaining 60° vineyard slopes, tannin chains, and why Riesling is misunderstood — while my wife politely pretended to still be awake.
After 20+ years in wine, design, and hospitality, it was clear I needed a healthier outlet for all that pent-up wine enthusiasm.
So I built Mistral — a tactile deck that turns everything I love about grapes, regions, terroir, and winemaking into something visual, fun, and actually helpful.
Built for curious drinkers and pros alike, Mistral is here to make learning wine feel welcoming — and worth keeping.
Cheers,
Seth
Our DNA
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Mission
To make wine education playful, accessible, and confidence-building through beautifully designed tools—starting with cards that work in the glass.
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Values
🍷 Playful Rigor — Learning should feel like a game, but the facts stay sommelier-grade.
🍷 Zero Snobbery — We translate wine jargon into real language and invite everyone in.
🍷 Beautifully Built — Thoughtful design, durable materials, and details you can feel in your hands.
🍷 Curiosity First — We celebrate questions, blind guesses, and those "pour that again" moments.
🍷 Respect the Source — We honor regions, growers, and winemakers with accuracy and integrity.
🍷 Designed to Last — Fewer gimmicks, more reusable, low-waste tools that get better the more they're used.