Press & Media

About Mistral

Mistral WineCards is a modern, tactile wine education system built as collectible decks of physical cards. Each deck teaches grapes, regions, terroir factors, and winemaking techniques using consistent visual scales and plain-English explanations, and includes simple tasting tools to help users observe, describe, and compare wines. The cards are designed to be used alongside a glass of wine—helping beginners learn quickly and helping hospitality teams train and calibrate with a tool that’s accurate, repeatable, and easy to use.

"No one wants to feel dumb ordering wine. But wine is the only subject where people apologize before asking a question — and I think that's a huge miss."
— Seth Cysewski, Founder, Mistral WineCards

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"People look at each other and start having conversations instead of picking up their phones."
— Seth Cysewski, Founder, Mistral WineCards

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"I think of wine knowledge like a spiderweb. These cards help you see the connections in real time, while you're drinking."
— Seth Cysewski, Founder, Mistral WineCards

Featured Coverage

  • The Tasting Panel — May 2026 Issue

    Upcoming product spotlight — confirmed
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    A confirmed product spotlight in The Tasting Panel Magazine— two of the wine industry's most widely read trade publications, with a combined readership of 115,000 wine buyers, sommeliers, and on- and off-premise trade professionals across the U.S.

  • 425 Magazine — May 2026 Issue

    Upcoming feature — confirmed

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    A feature on Mistral WineCards scheduled for the May 2026 issue of 425 Magazine — the Pacific Northwest's leading Eastside lifestyle publication.

  • Wine Business Daily News — March 3, 2026

    Featured in the wine industry's leading daily trade newsletter
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    Episode 310 of The Wonderful World of Wine, featuring Mistral founder Seth Cysewski, was listed in Wine Business Daily News — reaching buyers, distributors, winery owners, and trade professionals across the industry.

    winebusiness.com

  • Wine Industry Advisor

    Why Wine Education Needs to Leave the Screen

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    An expert editorial by Mistral founder Seth Cysewski on why modern wine education works best when it’s tactile, visual, and built for real-world use, not apps or PDFs.

    Read the article 

  • The Wonderful World of Wine — Episode 310

    "Uncorking a New Way to Learn with Mistral Wine Cards"

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    Seth joined hosts Kim Simone and Mark Lenzi to discuss why wine education belongs off the screen, how physical cards create lasting learning, and what's next for Mistral.

    Listen to the episode 

Founder Bio

Seth Cysewski is the founder of Mistral WineCards, a modern wine education system designed to make wine clearer, more approachable, and more engaging. With over 20 years of experience in wine, hospitality, and design, he translates complex wine concepts into hands-on tools people actually enjoy using.

Press Contact

For interviews, quotes, images, or collaborations:

press[@]mistralcards.com

Press Assets

Product Photos (Zip)Five hi-res JPGs, white background, no watermarks. Cleared for editorial use. → Zip contains: Hero Tin, Deck with Tin, Card Detail, Full Spread, Card Types Overview

Individual Photos

  • Product Hero — Tin Closed (download)
  • Deck with Tin — Fanned Cards (download)
  • Card Detail — Two-Card Close-up (download)
  • Full Deck Spread — Open Tin (download)
  • Card Types Overview — Five-Card Layout (download)

Brand Kit (Zip)
Mistral logo files (SVG + PNG, black and white versions)

Deck ONE Overview (PDF)
One-sheet product overview with specs, pricing, and program info.

Founder Headshot
Seth Cysewski, Founder — Mistral WineCards (download)

Image Requests
If you need a specific angle, card detail, or region artwork for coverage, reach out. We're happy to provide custom shots for your story. Get in touch using the press contact above.