Programs

Wine education and selling tools for the trade — from tasting rooms to restaurants and shops.

Choose your path below to train teams, create custom decks, or scale retail distribution.

  • Dragon's Peak Obsidian Reserve wine Mistral Custom WineCard with a bottle illustration on a light grey background

    Custom

    Bespoke decks, tasting tools, and educational kits tailored to your brand — perfect for wine club shipments, events, and elevated guest experiences.

    Start a Custom Request 
  • People enjoying wine tasting with Mistral WineCards on a table in a wine shop.

    Trade

    Training tools that help teams learn faster, host better tastings, and level up wine knowledge at the bar, table, or counter.

    Request Trade Access 
  • Box of Mistral The Original Winecards with red and black design

    Wholesale

    Case packs, countertop displays, and merchandising support for retailers and tasting rooms — designed to boost sell-through and visibility.

    Apply for Wholesale 

How Partners Use Mistral

Wine Retail

  • Train staff quickly without formal certification programs
  • Give newer employees a structured way to talk about wine
  • Encourage customer interaction at the counter or tasting bar
  • Support confident recommendations and higher-value bottles
  • Serve as a compact, visual education tool customers actually engage with

Restaurants

  • Leave decks on tables to engage guests while they browse the wine list
  • Spark better wine questions and conversations with servers
  • Help guests understand regions, grapes, and styles faster
  • Support upsells by making wine choices feel less intimidating
  • Reinforce wine knowledge without slowing service

Wine Bars

  • Table-top guest engagement during flights and by-the-glass pours
  • Encourage exploration beyond familiar grapes and regions
  • Create shared language between staff and guests
  • Support higher-margin pours through discovery and curiosity
  • Turn wine education into part of the experience, not a lecture

Wineries & Tasting Rooms

Tasting Room Use

  • Use during seated tastings to explain grapes, regions, and techniques
  • Support staff storytelling without memorized scripts
  • Leave cards on tables to guide guest exploration while tasting
  • Reinforce learning and retention after the visit

Club & Trade Extensions

  • Custom decks or inserts for wine club shipments and member education
  • Add perceived value to shipments without adding glassware or apparel
  • Support distributor, retail, and restaurant trade training
  • Help partners sell your wines with clearer regional and style context

Distributors & Importers

  • Use in sales meetings to frame portfolios clearly and consistently
  • Help reps explain regions, styles, and winemaking decisions
  • Support on-premise and off-premise staff training
  • Create alignment across teams with different experience levels
  • Serve as a portable education tool for account visits

Wine Education & Hospitality Training

  • Supplement formal programs with faster visual learning
  • Support group tastings, study nights, and workshops
  • Encourage discussion and comparison across wines
  • Improve recall without dense textbooks
  • Adapt easily for different skill levels

Corporate, Events & Brand Activations

  • Interactive table-top engagement at dinners and events
  • Make wine approachable for mixed-experience audiences
  • Encourage conversation without formal presentations
  • Pair with tastings, gifting, or experiential activations
  • Leave guests with a memorable learning moment

Not sure which program fits?

Tell us a bit about your team and what you’re looking to do, and we’ll point you in the right direction. We typically follow up within 1–2 business days.